3 builders who never spoke to each other

Move a page with internal links, not more writing

The cheapest lever on a page that will not climb is a contextual link to it from inside an article you already have. A page with no inbound internal links reads as unimportant and may not get indexed at all. The same logic scales up: point acquired links at one hub, get that to the top, and let the authority run downhill to everything beneath it.

The method

1. 01

   Link internally from your existing pages to the page you want ranking, which is what moves it.

2. 02

   Rescue an orphan page by finding an existing article on a related topic and dropping a contextual link to it from inside that article's body.

3. 03

   Point every acquired link at one hub page rather than spreading them, get that hub to the top, and let the authority run downhill to the category pages beneath it.

What it returned

• Pages with no inbound internal links read as unimportant to Google and are less likely to be indexed.

• Once the city page had accumulated enough local links it ranked first, and the specific food pages under it climbed as a result.

Sources

• Resolving the 'Crawled - Currently Not Indexed' Page Indexing Status - Detailed.comGlen Allsopp · detailed.com · Poor Internal Link Structure · 2023-10-23
• Episode 143: SEO & AI Content Creation for Freelancers, with Tim Davidson - Double Your FreelancingTim Davidson · doubleyourfreelancing.com · AI-Generated Summary: · 2024-07-01
• Grubhub's link building strategyHarry Dry · Marketing Examples · Grubhub's link building strategy · undated