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independence3 unconnected
applies to

b2b, no audience needed

outcome not stated

confidence

high

evidence

3 claims · 3 articles · 2 receipts

window

2022-08-072024-01-03

3 builders who never spoke to each other

Move the commenter into a direct conversation

Audiences accumulate one person at a time, never in a block, so the reply is where the relationship actually starts. Keeping direct messages open, answering personally rather than delegating, and steering whoever reacts into a real exchange is how public posting turns into paying clients.


The method

  1. 01

    On LinkedIn, publish what you know, then reply individually to everyone who reacts or comments and steer those conversations into your funnel.

  2. 02

    Reply to and start conversations in the comments and messages on the platform your buyers use, and treat those exchanges as the start of a client relationship.

  3. 03

    Leave your DMs open and answer replies and emails yourself, because an audience arrives one person at a time and not in a block.


What it returned

  • 500,000

    Even at 500,000 followers he keeps direct messages open and still replies to tweets and emails himself.

  • Swagemakers works from a set of reusable LinkedIn reply templates for these conversations.


Sources


the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.


More in social

all social plays

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.