a single source, nothing corroborates it
Make the listing page the reason to pick you
For a directory, the individual entry is the product. An uncluttered profile, one obvious action and an honest preview of the thing being listed are what make people choose your catalogue over the several others covering the same ground.
The method
- 01
Make the listing pages the reason people pick your directory over rival ones: an uncluttered profile, one obvious action button, and an honest preview of the thing being listed.
What it returned
How Rob Hope positioned Email Love's Newsletter Discovery profiles against other newsletter discovery sites.
Sources
- Discontinuing Email Newsletter Discovery - Rob HopeRob Hope · robhope.com · 2. You cannot outsource without good data to input · 2021-09-20
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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- Put a page up before you build anything7 unconnected · contested
- Build a page per audience, not one for all5 unconnected
- Start from a bought template, not a blank file4 unconnected · contested
- Do not split test below readable traffic4 unconnected · contested
- Instrument the funnel before you guess at it4 unconnected
- Show the product running, not a picture of it4 unconnected