a single source, nothing corroborates it
Show up on a schedule the audience already keeps
Posting live through a programme people already watch every week rides a recurring trend instead of trying to start one. The same logic fills a gap a current event has just opened: a free session at the same time each day gives a displaced audience somewhere to go.
The method
- 01
Live-post through a show your audience already watches every week, so you ride a recurring trend rather than creating one.
- 02
Run a free live session at the same time every day to fill a gap a current event has just opened up.
What it returned
- 30
Joe Wicks streamed 30-minute PE classes each morning on YouTube when UK schools closed, passing 35 million views
Author cites Boohoo, Pretty Little Thing, Innocent and Missguided.
Sources
- The most creative Coronavirus company pivotsHarry Dry · Marketing Examples · 5) Joe Wicks · undated
- My Twitter Inspiration HandbookHarry Dry · Marketing Examples · 11/ Live tweeting · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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