2 builders who never spoke to each other
Stream the work and let the audience sit in
A live build produces content and community out of the same hours, and the chat shows you which moments landed without anyone having to ask. Recording it on video means an editor can pull short clips for every platform from a session you were doing regardless.
The method
- 01
Use live streams to build things with the audience rather than at them; they produce content and community from the same hours.
- 02
Livestream the recording and watch where the comments cluster to find the moments that land.
- 03
Film and livestream the show, then have an editor pull one to three minute clips from it for each social platform.
What it returned
- 11
11 streams in January 2020 building a landing page, a portfolio site, a REST app and a React app with the community.
Sean McCabe streams to a paid community and his team reads the chat for spikes; without a community, Instagram, Facebook or Periscope live gives the same signal
Sean McCabe's weekly show is recorded on video and broadcast live to his community, then cut into clips of around two minutes for Facebook, Twitter, Instagram and YouTube
Sources
- I created a video every dayFlorin Pop · florin-pop.com · I created a video every day · 2020-02-06
- How to fix podcasting’s critical flawNathan Barry · nathanbarry.com · Generating ideas for new content · 2018-10-22
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in social
- Concentrate on one platform until it works11 unconnected · contested
- Gather the audience before there is a product6 unconnected · contested
- Fire the launch into the audience you already have6 unconnected · contested
- Post the numbers, not the commentary5 unconnected · contested
- Republish the winners with a new hook5 unconnected
- Cut one long piece into weeks of social posts5 unconnected