2 builders who never spoke to each other
Track the actions you control, not the follower count
Log every post with its date, link, format and your own score for how it landed, and track distribution weekly as simple yes or no checkboxes on the things you control. Keep follower and impression numbers to a separate monthly review, and look at performance by day and format rather than weekly totals, because the pattern that matters is usually invisible in the aggregate.
The method
- 01
Log every post you publish in a spreadsheet with the date, the live link, the format used, and your own score out of ten for how well it landed.
- 02
Have the sheet calculate the reuse dates automatically at six, twelve, eighteen and twenty-four months out, and republish the high scorers when those dates arrive.
- 03
Track distribution as yes or no checkboxes on the actions you control weekly, and keep the follower and impression numbers as a separate monthly review against last month.
- 04
Give the audience goal a number and a deadline so it can be tracked like any other target.
- 05
Look at content performance by day and format rather than weekly totals: personal stories outperformed instructional posts by double, and the pattern was invisible in the aggregate.
What it returned
- 1
Welsh fills in a formula-driven Notion sheet daily and grades that day's post from 1 to 10; Google Sheets works the same way.
- 500
The team target was moving from 500 to 5,000 followers inside 365 days.
Welsh considers half a year a long enough gap to repost something that performed well.
Weekly checks cover whether the post, the thread and the newsletter went out; the monthly review compares tweets, impressions, profile visits and followers with the previous month and asks what to change.
Sources
- How to Build a 730-Day Content LibraryJustin Welsh · justinwelsh.me · Step 4: Create Your Library · 2023-08-26
- How to Plan Your Year In 4 Easy StepsPreetam Nath · preetamnath.com · Track your progress · 2020-12-20
- I accidentally made myself obsoleteLuca Restagno · solopreneurtofreedom.com · I accidentally made myself obsolete · 2026-04-15
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in social
- Concentrate on one platform until it works11 unconnected · contested
- Gather the audience before there is a product6 unconnected · contested
- Fire the launch into the audience you already have6 unconnected · contested
- Post the numbers, not the commentary5 unconnected · contested
- Republish the winners with a new hook5 unconnected
- Cut one long piece into weeks of social posts5 unconnected