2 builders who never spoke to each other

Ask new customers the words they typed

Automate an email to every new customer asking how they found you, then reply and ask for the exact phrase they put in the search box. Pair that with Search Console for the queries already surfacing your site and a rank tool for the terms feeding your competitors, since Search Console only ever shows you domains you control.

The method

1. 01

   Automate an email to new customers asking how they found you, then reply to ask the exact words they typed into the search box.

2. 02

   Monitor the keywords sending traffic to you and to your competitors in Ahrefs; Search Console only shows you domains you control.

3. 03

   Use Google Search Console to see which queries are already surfacing your site and a keyword tool to estimate volume before you choose which terms to chase.

4. 04

   Watch impressions and click-through rate for your target keyword in Search Console, and use your analytics to see how traffic is redistributing between pages.

5. 05

   Optimise your existing content for search with a dedicated tool rather than writing and hoping.

What it returned

• This is how Transistor collects its real search terms.

• Zue names Google Search Console and Keyword Planner plus Moz's keyword explorer and site explorer for checking domain authority against competitors

• Search Console tracked the target keyword and its variants while Google Analytics showed the shift in page level traffic.

• Transistor uses ahrefs.com for this, and Fathom Analytics to see which content is most popular.

Sources

• The secret is to sell what people are already searching forJustin Jackson · justinjackson.ca · The secret is to sell what people are already searching for · undated
• Do you need marketing tracking and automation?Justin Jackson · justinjackson.ca · How to get traffic from SEO, content, affiliates · undated
• SEO for Developers: Reaching the Front Page of Google without being SpammyCory Zue · coryzue.com · Some Practical Resources · 2017-10-10
• Pain-Point SEO: Create Content That Drives ConversionsPreetam Nath · preetamnath.com · How I wrote Pain-Point Content on my blog · 2020-11-08