a single source, nothing corroborates it
Pick a niche the generic tools serve badly
Look for work where both the general purpose tool and the existing specialised products fit awkwardly, because the people doing that work are already improvising and talking to each other about it. Demand then arrives with barely any marketing behind it, since the customers do the spreading.
The method
- 01
Look for niches where both the generic tool and the existing unbundled products fit badly. FeedbackPanda served online teachers who were doing feedback in Google Sheets with no classroom integration and finding TextExpander cumbersome, and demand arrived with almost no marketing because customers spread it themselves.
What it returned
FeedbackPanda saw a surge of demand with minimal marketing spend because online teacher customers promoted it themselves
Sources
- Why Competition is Good For Business – The Bootstrapped FounderArvid Kahl · thebootstrappedfounder.com · Competition drives Distinction · 2021-08-12
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in word of mouth
- Check word of mouth exists before you build8 unconnected · contested
- Turn buyers into fans instead of buying ads6 unconnected
- Show up in person where your readers are5 unconnected
- Make the second user arrive with the first5 unconnected
- Answer support as if it were the sales channel4 unconnected
- Give the hardest customers your hours4 unconnected