a single source, nothing corroborates it
Send merch and let customers post the photo
People photograph themselves in a free shirt, which supplies public proof you did not have to write. Running fulfilment through a print-on-demand store and one shared link where the recipient picks the item and enters their own address keeps the whole thing off your desk.
The method
- 01
Mail free branded t-shirts and hats to customers: the recipients post photos of themselves wearing them, which supplies you with public social proof and testimonials.
- 02
Run swag giveaways through a print-on-demand store and a single shareable link where the recipient picks the item, the size and enters their own shipping details, so fulfilment never touches your desk.
What it returned
Transistor found merch giveaways an effective promotion channel; one customer tweeted a photo saying he was close to a wardrobe made entirely of podcast shirts.
Transistor used Printful for production and shipping but had no way to run giveaways, which is why Justin commissioned SwagFan.
Sources
- The pipeline problemJustin Jackson · justinjackson.ca · The SwagFan project · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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