a single source, nothing corroborates it
Let listeners pick the moment worth clipping
Asking people to share their biggest takeaway at the close of an episode turns the call to action into a survey of what actually landed. Whatever gets passed around most becomes the clip, and cutting one strong moment out of an old recording brings attention back to something already published.
The method
- 01
Make sharing a favourite moment the show's actual call to action, then turn whatever gets shared most into a clip.
- 02
Resurface an old episode by cutting one strong moment out of it as a standalone hook.
What it returned
He suggests asking listeners at the end of the episode to tweet their biggest takeaway, optionally with a contest to push it
Tim Ferriss had his team cut a clip of Josh Waitzkin talking about his son to bring attention back to an episode from years earlier
Sources
- How to fix podcasting’s critical flawNathan Barry · nathanbarry.com · Generating ideas for new content · 2018-10-22
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in social
- Concentrate on one platform until it works11 unconnected · contested
- Gather the audience before there is a product6 unconnected · contested
- Fire the launch into the audience you already have6 unconnected · contested
- Post the numbers, not the commentary5 unconnected · contested
- Republish the winners with a new hook5 unconnected
- Cut one long piece into weeks of social posts5 unconnected