a single source, nothing corroborates it
Make the stunt visible to bystanders
A placement aimed at one person reaches them faster when everyone else can see it too, because a third party posting about it travels further than the thing itself. Design the stunt so passers by have something to share.
The method
- 01
Make the stunt publicly visible so bystanders can share it, because a third party's post may reach your target faster than the placement itself.
What it returned
Product Hunt founder Ryan Hoover tweeted about the ad first; Suster saw the tweet and reached out
Sources
- How a creative Google ad got an investor's attentionHarry Dry · Marketing Examples · How a creative Google ad got an investor's attention · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in word of mouth
- Check word of mouth exists before you build8 unconnected · contested
- Turn buyers into fans instead of buying ads6 unconnected
- Show up in person where your readers are5 unconnected
- Make the second user arrive with the first5 unconnected
- Answer support as if it were the sales channel4 unconnected
- Give the hardest customers your hours4 unconnected