2 builders who never spoke to each other

Finish the page before the traffic arrives

Launch dates slip forward as well as back, and an approval or a feature on somebody else's site can land on a day nobody expected. Having the destination finished, and the tracking code verified on the template that actually serves it, means the first hours are spent capturing attention instead of writing copy and guessing at numbers.

The method

1. 01

   Have the marketing page finished before the app is approved: approval can land on a day you were not expecting and the first day gets burned writing the page

2. 02

   Spend the day before you launch tuning the destination page for the one conversion you care about, so the launch traffic has somewhere to go.

3. 03

   Verify the analytics tag is actually on the sales page template before launch day, not on the blog only.

What it returned

• The app was approved on December 22nd before the marketing page existed, so day one was spent building it

• He used the full day before launch getting the site into shape to collect email addresses.

• A custom WordPress sales page template shipped without the tracking code, losing the first hour of launch stats

Sources

• How I got 2,000 new subscribers from Product HuntHarry Dry · Marketing Examples · Step 2 - My goal · undated
• How my behavior changing iPhone app made $1,673 in the first 3 weeks.Nathan Barry · nathanbarry.com · 2012-01-11
• Don’t Repeat My Product Launch MistakesNathan Barry · nathanbarry.com · 3. Forgot to include Google Analytics on the sales page · 2012-09-18