a single source, nothing corroborates it
Announce the idea before the plan is finished
Waiting until every detail is settled costs you the window where the idea is novel. A cycling correspondent proposed a three week race around the country and the paper had it on the front page three days later, long before anyone knew whether it could be run. The announcement is what forces the plan.
The method
- 01
Announce the idea within days of having it rather than waiting until the plan is complete.
What it returned
Three days after a cycling correspondent proposed a three-week race around France, the paper put it on the front page.
Sources
- The 1903 Tour de FranceHarry Dry · Marketing Examples · The 1903 Tour de France · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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