a single source, nothing corroborates it
Make the site usable for disabled visitors
Accessibility work on the marketing site and the customer portal is usually filed under goodwill. One company found it winning deals outright, with customers saying that was why they chose them over a rival.
The method
- 01
Making your marketing site and customer portal usable by people with disabilities can win deals outright, not just goodwill.
What it returned
WP Engine made its site and user portal accessible and got both thank-you messages and sales, with customers picking them over rivals for it.
Sources
- Product Purgatory: When they love it but still don’t buyJason Cohen · longform.asmartbear.com · Motivation & Urgency: Why is today the day? · 2025-05-04
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in landing page
- Put a page up before you build anything7 unconnected · contested
- Build a page per audience, not one for all5 unconnected
- Start from a bought template, not a blank file4 unconnected · contested
- Do not split test below readable traffic4 unconnected · contested
- Instrument the funnel before you guess at it4 unconnected
- Show the product running, not a picture of it4 unconnected