2 builders who never spoke to each other

Count the prompts before a model names you

Replace the ranking check with a visibility check: ask a chatbot a question your product answers, count how many prompts it takes before your brand appears, and repeat the count in ninety days. Run a fixed set of your own prompts on a schedule across several assistants, and instrument chatbot referrals as their own channel now, because those visitors convert better than search does.

The method

1. 01

   Measure AI visibility by asking a chatbot a question your product answers and counting how many prompts it takes before your brand appears, then repeat the count in 90 days.

2. 02

   Replace keyword ranking with a measure of how often you appear in chatbot answers, tracked across several assistants at once.

3. 03

   Track your brand's visibility inside AI answers by monitoring a fixed set of your own prompts on a schedule across ChatGPT, Gemini, Perplexity and Microsoft Copilot.

4. 04

   Instrument AI and chatbot referrals as their own channel now, while the volume is still tiny, because the visitors arriving that way convert better than the ones from search.

What it returned

• 2,500

  An Ahrefs Brand Radar all indexes plan includes 2,500 monthly checks, with another 2,500 for $50 a month. That budget covers roughly 620 prompt responses a week if you only watch ChatGPT in the US, or about 80 prompts checked daily.

• 15x

  CarGurus reported that AI-sourced users submitted leads at rates almost half again above what traditional SEO delivered in Q4. LegalZoom saw a higher conversion rate and more upgrades to subscriptions, so higher LTV. Airbnb said chatbot traffic converts better than Google traffic. Etsy put Q4 agentic traffic at roughly 15x the prior year, and Shopify said orders from AI search were up 15x since January 2025.

• Described as measuring share of answers rather than rank position.

Sources

• Custom Prompt Tracking, and 9 Other New Ahrefs Features I Love - Detailed.comGlen Allsopp · detailed.com · 3. Tracking AI visibility with custom prompts is finally here · 2026-01-13
• Public Company Commentary on SEO and AI in 2026 - Detailed.comGlen Allsopp · detailed.com · Public Company Commentary on SEO and AI in 2026 · 2025-06-05
• 📱 How a $2M/Year Job App Grew Using Unconventional Marketing Tactics? - Trends.vcDru Riley · trends.vc · 📘 Read This · 2025-10-22
• SEO is NOT dead.Tibo Louis-Lucas · tmaker.io · What can you do about this? · 2026-07-02