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independenceone source
applies to

b2b and consumer, no audience needed

outcome not stated

confidence

low

evidence

1 claims · 1 articles · 0 receipts

window

these articles carry no publication dates

a single source, nothing corroborates it

Turn the interview into a post the guest will share

Every interview contains one line worth more than the interview. Pull it out, build a separate piece around it, then tell the guest you wrote it up. They almost always push it to their own audience, which is a second distribution event from work you already did.


The method

  1. 01

    Mine each interview for one striking remark, build a separate post around it, then tell the guest you wrote it up - they will usually push it to their own audience.


Sources


the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.


More in pr

all pr plays

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.