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independenceone source · 1 more author in those circles
standing

contested · 2 claims against 1

applies to

b2b, no audience needed

confidence

medium

evidence

3 claims · 3 articles · 3 receipts

window

2017-01-19 → 2020-04-01

a single source, nothing corroborates it · contested

Bank evergreen pages instead of a launch push

When the moment for promotion feels wrong, or you simply have no audience to shout at, redirect that effort into a page built to rank later. Rankings then deliver signups on weeks you touch nothing at all. Whether that is the right first move for a product with no customers is genuinely disputed here.

Where this splits

Cory Zue put his launch effort into evergreen guides and found search still delivered signups while he was away, while Tyler Tringas argues search is too opaque, too fragile and too passive to be your route to first customers.

2 claims against 1

Cory Zue

Put launch effort into evergreen pages that rank later

  1. 01If the moment is wrong for a promotional push, skip the launch marketing entirely and put that effort into evergreen content that will earn traffic later.
  2. 02SEO is the acquisition channel that keeps working while you are not: rankings deliver signups on days you touch nothing.
the objection · 1 claimTyler Tringas

Search is too slow and opaque for first customers

Do not lean on search rankings for your first customers unless you already know the discipline: it is opaque, one algorithm change can erase it, and it is too passive to tell you whether the visitors are even prospects.

What it returned

  • 2020

    Zue shipped Pegasus subscriptions in March 2020 with no marketing push because promoting felt wrong during the early pandemic, and redirected the effort into a guide aimed at ranking first for Django and Stripe queries.

  • 2.5

    Zue took a week of vacation with no work on Pegasus and still averaged about 2.5 signups a day, 18 over the week, from his recent SEO fixes.

  • The author says he would rather cold call people he knows are prospects than guess at traffic quality in Google Analytics

Sources

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

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More in seo

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the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

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