a single source, nothing corroborates it
Move customers over before the new site goes up
When a rebuild and a migration land together, the order matters. Bringing existing customers onto the new product first and publishing the redesigned site afterwards means the people who already pay you are never the ones testing a launch.
The method
- 01
Move existing customers onto the new product first and put the new marketing site live after that, not the other way round.
What it returned
Fathom migrated its customers to V2 and then published the redesigned site, after close to six months of work on both.
Sources
- From almost shutting down to tripling our MRR - Fathom AnalyticsPaul Jarvis · usefathom.com · From almost shutting down to tripling our MRR · 2019-11-04
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in landing page
- Put a page up before you build anything7 unconnected · contested
- Build a page per audience, not one for all5 unconnected
- Start from a bought template, not a blank file4 unconnected · contested
- Do not split test below readable traffic4 unconnected · contested
- Instrument the funnel before you guess at it4 unconnected
- Show the product running, not a picture of it4 unconnected