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independence2 unconnected
applies to

consumer, no audience needed

outcome not stated

confidence

high

evidence

3 claims · 3 articles · 3 receipts

window

2020-08-022026-01-02

2 builders who never spoke to each other

Name the rival and show precisely where it breaks

Say out loud which alternative the reader is about to suggest, then show the specific way it fails, rather than waiting for that objection to arrive in the comments. State your difference as two or three short concrete lines and pick the ones the incumbent structurally cannot copy, since a difference that rests on the other side's business model cannot be matched by a release.


The method

  1. 01

    Name the alternative your readers will suggest and show the specific way it fails, instead of waiting for the objection in the comments.

  2. 02

    State your difference from the incumbent as three short concrete lines rather than a paragraph of positioning, and pick differences the incumbent structurally cannot copy.

  3. 03

    In a category with thousands of near-identical apps, lead with the fact that the user keeps their own data as the reason to choose yours.


What it returned

  • 2019

    He addresses people who would reach for Context7 by pointing out it returns SwiftUI sample code from 2019

  • Against ChatGPT he lists a personality you define, memory held as files on your own laptop rather than a vendor database, and the ability to actually act on your machine

  • The pitch highlights that after duplicating the sheet it sits in the user's own Google Drive, against a market of thousands of habit tracker options.


Sources


the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.


More in copy

all copy plays

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.