2 builders who never spoke to each other

Name the product for effect, not description

A flat label describing the mechanism throws away free work a name could be doing. Reach instead for something with a shape people can hold, up to a human first name with a definite article, so the thing can be introduced to a team the way a colleague would be. The name is doing positioning before a word of copy gets read.

The method

1. 01

   Name a new product line with something other than a flat descriptive label.

2. 02

   Give the product a human first name and describe it with a definite article, so it can be introduced to a team as a single colleague.

What it returned

• 11x

  Pilot markets an AI Accountant, 11x calls its prospecting worker Alice, Cognition calls its engineer Devin. A product that cannot be introduced to a Slack channel as one named colleague falls outside the category.

• Article body is images only, so the four named methods are not recoverable from the text

Sources

• Four (not boring) ways to name a new product lineHarry Dry · Marketing Examples · undated
• AI Employees: Named Personas, Cautionary Tale, Outcome Pricing - Trends.vcDru Riley · trends.vc · 🔑 Key Lessons · 2026-05-21