a single source, nothing corroborates it
Put your own name on the checkout you power
Infrastructure that appears under the merchant's brand builds no recognition for whoever built it, so naming the step after yourself turns every transaction into an impression. It is a moment of attention borrowed from someone who did not offer it, which is worth being honest with yourself about before you take it.
The method
- 01
Naming the embedded checkout after your own brand rather than the merchant's builds consumer recognition for you, though it shades into a dark pattern.
Sources
- Checking in on FastChris Frantz · chrisfrantz.com · Checking in on Fast · 2021-03-12
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected