a single source, nothing corroborates it
Launch the programme with three people
A referral scheme is not a large project. Engineering, design and product covers it, and you can start with fewer, which removes the resourcing argument that usually keeps it in the backlog.
The method
- 01
You do not need a big team for this. Three people covering engineering, design and product is enough to launch one.
What it returned
Airbnb began its referral programme with exactly those three roles, and Lenny Rachitsky says you can start with fewer.
Sources
- Building a referrals program - by Lenny RachitskyLenny Rachitsky · lennysnewsletter.com · 2020-03-03
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in word of mouth
- Check word of mouth exists before you build8 unconnected · contested
- Turn buyers into fans instead of buying ads6 unconnected
- Show up in person where your readers are5 unconnected
- Make the second user arrive with the first5 unconnected
- Answer support as if it were the sales channel4 unconnected
- Give the hardest customers your hours4 unconnected