3 builders who never spoke to each other

Sell the upgrade to the customers you already have

Expansion revenue comes from people who already trust the product, which makes a discounted move to the top tier during a sale the cheapest revenue on the page. Find the one upgrade path that actually converts, usually mid sized accounts stepping up one plan, and concentrate the effort there instead of spreading it. Lifetime access to material that already exists costs nothing more to deliver and makes a natural bolt on.

The method

1. 01

   Offer existing customers a discounted upgrade to your top tier during the sale; it produces expansion revenue from people who already trust the product.

2. 02

   Find the one upgrade path that actually converts, which is likely to be mid-sized customers moving from your standard plan to the tier above, and concentrate expansion effort there.

3. 03

   Sell lifetime access to the workshop recordings plus extra materials as the upsell, since the asset already exists and costs nothing more to deliver.

4. 04

   Stack one bonus on top of the main offer that complements it, such as a call with you, an extra module or access to a community.

What it returned

• $225

  A half-price upgrade at $225 instead of $450 brought Zue over $2,000 of expansion revenue, with customers writing that they upgraded partly to say thanks.

• $19

  Storemapper's strongest upsell was medium-sized customers moving from the $19 Pro plan to Premium at $39

Sources

• [Coaching: Maia #20] Funnel for a High-Ticket Offer, Nurturing Community Members + the Balance Between Free vs Paid Content - Double Your FreelancingZach Swinehart · doubleyourfreelancing.com · [Coaching: Maia #20] Funnel for a High-Ticket Offer, Nurturing Community Members + the Balance Between Free vs Paid Content · 2024-04-17
• The 5-4-3-2-1 formula that boosted sales by 27%Justin Welsh · justinwelsh.me · 1 Irresistible Bonus · 2024-07-06
• Storemapper Update: 50% revenue growth in 3 months - Tyler TringasTyler Tringas · tylertringas.com · Push for Premium · 2014-11-06
• Holy Crap!Cory Zue · coryzue.com · Run another Black Friday sale: A+++ · 2021-12-02