a single source, nothing corroborates it
Open the seasonal offer before everyone shouts
Black Friday week is the noisiest window in the calendar and one post competes with everything else in the feed. Opening a week and a half early and letting the deal run through gets the announcement heard while there is still room to hear it.
The method
- 01
Open your Black Friday offer a week and a half early rather than shouting over everyone on the day itself.
What it returned
- 16
One launch tweet on Tuesday 16 November 2021 at 9AM Eastern, with the deal running through to Cyber Monday on 30 November.
Sources
- Black Friday 2021 LPHT Experiment Results - Rob HopeRob Hope · robhope.com · BF 2021 Launch Tweet · 2021-11-30
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in social
- Concentrate on one platform until it works11 unconnected · contested
- Gather the audience before there is a product6 unconnected · contested
- Fire the launch into the audience you already have6 unconnected · contested
- Post the numbers, not the commentary5 unconnected · contested
- Republish the winners with a new hook5 unconnected
- Cut one long piece into weeks of social posts5 unconnected