a single source, nothing corroborates it

Wire the public dashboard to your billing system

A polished site, a good video and a plausible profile were enough to convince most people one founder was thriving while he was burning savings and running up card debt. Numbers verified by the payment processor cannot be staged that way, which is what makes an open dashboard worth anything. Several companies had already published theirs, so the format is familiar to readers.

The method

1. 01

   Wire your public numbers straight to your payment processor so they are verified by a third party, because the visible trappings of success are trivially easy to fake.

2. 02

   Open up your subscription metrics on a public dashboard as your transparency play.

What it returned

• While the author was burning savings and accumulating credit card debt on his failing startup, an AngelList profile, a polished site, a well-made video and working software were enough for most people to assume he was thriving

• Buffer, Baremetrics and other startups had already made their dashboards public, and Baremetrics' founder invited the author to do the same for Storemapper

Sources

• Storemapper Update: 50% revenue growth in 3 months - Tyler TringasTyler Tringas · tylertringas.com · 2014-11-06
• Why be transparent about money? - Tyler TringasTyler Tringas · tylertringas.com · Transparency gives you just the right amount of credibility · 2015-02-08