2 builders who never spoke to each other

End with a question so the post becomes a thread

A statement invites nothing while a question hands the reader something to answer, and replies are weighted heavily by the platforms. Closing a piece by asking for other people's numbers and naming exactly where to send them produces a conversation and customer insight from the same post.

The method

1. 01

   Write most of your posts as questions rather than statements so the audience has something to answer.

2. 02

   Ask your audience direct questions, which gets you customer insight and a sense of community at the same time.

3. 03

   End the piece by asking readers for their own numbers and naming the exact place to send them, so the article generates replies rather than nods.

What it returned

• 70%

  Calvin Klein phrases roughly 70% of its posts as questions, while rival Ralph Lauren phrases all of its posts as statements.

• Author cites Indie Hackers, Xbox, Headspace, Notion and Shopify.

• He closes by asking what readers spend each month and pointing them at his own handle to answer

Sources

• 70% of Calvin Klein's tweets are questionsHarry Dry · Marketing Examples · 70% of Calvin Klein's tweets are questions · undated
• My Twitter Inspiration HandbookHarry Dry · Marketing Examples · 9/ Questions · undated
• Stop Over-thinking AI Subscriptions | Peter SteinbergerPeter Steinberger · steipete.me · TL;DR · 2025-06-02