a single source, nothing corroborates it

Post your own material and let your convictions show

Write original pieces aimed at your specific audience rather than passing along other people's news, keep the sharper opinions on your main profile instead of an anonymous second account, and when you do share a link lift a quote out so readers can judge it. Losing the people who object to your views is the cost of being someone worth following rather than a feed of headlines.

The method

1. 01

   Original material written for your specific audience beats reposting news links, so save the shared links for when you have nothing of your own to say.

2. 02

   Only post things you actually find interesting, and never take money or favours to share someone else's content.

3. 03

   Letting personal convictions into a professional feed adds a dimension nobody else can copy, and losing the followers who object to that is an acceptable price.

4. 04

   Do not run a second anonymous account for your sharper opinions: post them on the main profile and let them pull in the followers who actually suit you.

5. 05

   When you do share a link, lift one quote out of the piece into the post so readers can see for themselves that it is worth opening.

What it returned

• 80,000

  His strongest posts from the preceding months ran roughly 80,000 to 450,000 impressions each

• 2016

  From 2016 he began mixing in US politics, climate and LGBTQIA topics, and he is openly gay on the account

• He judges keeping two accounts alive to be more upkeep than it is worth, with the exception of people whose employer restricts what they can say

Sources

• Gardening Your Twitter: Growing Your Followers | Peter SteinbergerPeter Steinberger · steipete.me · Tweets that Work · 2020-10-21