a single source, nothing corroborates it
Rewrite outreach until every line is about them
Total silence on an outreach message is a diagnosis, not bad luck. Go through it line by line and remove anything that is about you, your product or your history, keeping only what the recipient gets.
The method
- 01
If the outreach draws no replies at all, rewrite the message so every line is about what the recipient gets rather than about you.
Sources
- The $1,000 Weekend ChallengeJustin Welsh · justinwelsh.me · Sunday Morning: Follow Up and Close · 2024-08-24
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected