2 builders who never spoke to each other
Repackage what you published as a free download
Material posted one item at a time can be collected into a single asset at almost no cost, which makes it a cheap test of whether the audience actually wants it. Seeding the collection as a thread led by your own picks before asking readers for theirs gives something away before it asks for anything.
The method
- 01
Package content you have already published as a free download and give it away, as a cheap test of whether the audience wants it.
- 02
Repackage directory entries into niche listicles, then seed each one as a social thread led by your own favourites before asking readers for theirs, so you give value before you ask.
What it returned
- 200
Over 200 slides of web development tips, previously posted one at a time, drew around 50 downloads and a couple of donations.
Drafted for Email Love as lists of founder, typography and market analysis newsletters, then dropped because it would have taken hundreds more hours.
Sources
- Discontinuing Email Newsletter Discovery - Rob HopeRob Hope · robhope.com · 4. When passion is lost, it’s time to move on · 2021-09-20
- How to find a cofounder for your businessLuca Restagno · solopreneurtofreedom.com · Free info product · 2024-02-11
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in social
- Concentrate on one platform until it works11 unconnected · contested
- Gather the audience before there is a product6 unconnected · contested
- Fire the launch into the audience you already have6 unconnected · contested
- Post the numbers, not the commentary5 unconnected · contested
- Republish the winners with a new hook5 unconnected
- Cut one long piece into weeks of social posts5 unconnected