2 builders who never spoke to each other
Send each campaign to its own page
Once a home page has to introduce several products to several audiences it can no longer be the destination for anything specific. Point each push at a page built for that one audience, or park a single product on its own domain where the home page and the pitch are the same thing. Treating a new page each month as the experiment cadence beats endlessly editing one.
The method
- 01
Park a single product on its own domain where the only page is the pitch, collapsing home page and landing page into one thing.
- 02
Send campaign traffic to a dedicated product page, never the home page, once the home page has to promote several products to several audiences.
- 03
Publish many landing pages instead of one, each aimed at a specific pain you have seen in your community, and treat a new page each month as your experiment cadence.
What it returned
- 2008
Rob Hope has been collecting these one-page sites since 2008 and is past 8000 references, still adding daily.
- 15
Apple runs iPhone 15 promotion to the iPhone 15 product page rather than apple.com, and that product page hides its navigation on scroll.
Sources
- Your second biggest problemJustin Jackson · justinjackson.ca · 10 things you can do · undated
- Can a home page be a Landing Page? - Rob HopeRob Hope · robhope.com · What about One Page websites? · 2025-09-30
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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- Instrument the funnel before you guess at it4 unconnected
- Show the product running, not a picture of it4 unconnected