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independence5 unconnected · 1 more author in those circles
applies to

consumer, no audience needed

assumes a product under $20

confidence

high

evidence

8 claims · 8 articles · 4 receipts

window

2020-06-08 → 2025-04-01

5 builders who never spoke to each other

Put paid creators in front instead of the brand

A few hundred dollars buys a video on an account that already has the audience you are trying to assemble, and a bundle deal drops the rate further. Keeping each creator on their own profile rather than your brand page, paying in equity so the incentive outlives the campaign, or simply handing the clip to someone else to post spreads one product across audiences that are not yours yet.

The method

  1. 01

    Pay small creators a few hundred dollars each to post TikTok videos about your app.

  2. 02

    Buy several videos from one creator as a package rather than paying per post, and negotiate the rate down accordingly.

  3. 03

    Put creators on retainer and give each one their own separate account rather than concentrating everything on a single brand profile.

  4. 04

    Pay promoters in equity rather than cash so their incentive to keep promoting lasts beyond the campaign.

  5. 05

    Recruit streamers to play your game on camera as the onboarding channel, since watching someone else play converts better than an explanation.

What it returned

  • $100

    Going rate quoted at $100 to $300 for one video.

  • $750

    Bundled creator deals were struck at $750 per video.

  • Tabs has thirty creators on retainer, each running distinct accounts and posting one to three videos daily

  • Joe Rogan took a stake in Onnit in return for promoting it.

Sources

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

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More in social

all social plays

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.