a single source, nothing corroborates it
Pick buyers who copy each other
People buy what the group they identify with is buying, which means the thing you believe should exist has to coincide with what those customers already want. Choosing an audience whose members watch each other closely is a distribution decision made before any promotion happens.
The method
- 01
People buy what their peer group is buying, so make sure the thing you believe should exist coincides with what those customers already want.
What it returned
Seth Godin's framing about people like us; Tesla buyers are often after a quick, gadget-laden car of the kind their friends already own rather than the mission.
Sources
- Can you change customer behavior?Justin Jackson · justinjackson.ca · Humans do what's easiest · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in word of mouth
- Check word of mouth exists before you build8 unconnected · contested
- Turn buyers into fans instead of buying ads6 unconnected
- Show up in person where your readers are5 unconnected
- Make the second user arrive with the first5 unconnected
- Answer support as if it were the sales channel4 unconnected
- Give the hardest customers your hours4 unconnected