a single source, nothing corroborates it

Pick investors for the introductions they can make

Capital is abundant enough that terms and what the investor adds are the only real differentiators. Judge them partly on the customer acquisition they can supply: introductions to buyers, placements, promotion and mentions to their own audience. Growth is the point of taking the money, so exposure belongs in the negotiation.

The method

1. 01

   Pick investors partly on the customer acquisition they can supply, not only on terms: introductions to buyers, placements, promotion and shoutouts.

What it returned

• Haines argues capital is now abundant, so the differentiators are terms and value add, and finds it odd that exposure is rarely discussed given growth is the point.

Sources

• SaaS Funding 101 | Corey HainesCorey Haines · corey.co · 2021-08-04