2 builders who never spoke to each other

Pick topics from search and listening data

Guessing at subjects produces a feed written for your own peers. Pulling the higher volume terms in your industry, reading the words buyers attach to their queries, and watching the forums and saved searches where they talk tells you both the topic and which format to make it in.

The method

1. 01

   Pick social content topics from keyword research: find the comparatively high volume terms in your industry and make content on those.

2. 02

   Use social listening to pick topics: follow the subreddits that match interest-based communities in your space, save a LinkedIn search of the leading creators in your niche for B2B, or run a listening tool such as Brandwatch for trends and competitive analysis.

3. 03

   Read the modifiers your audience attaches to its search queries as a signal for which format to make next.

What it returned

• Moz, Ahrefs and Semrush all do this, and Google Trends is a free way to spot topics that are rising.

• Frequent search modifiers among B2B marketers included template, strategy and tool, which points at making a free template to hand out from social.

Sources

• 3 Common Social Media Mistakes That We Don't Talk About EnoughSparkToro · sparktoro.com · Writing for your peers, not your audience · 2024-12-16
• A One-Size-Fits-All Social Media StrategyAmanda Natividad · sparktoro.com · Consider user intent while you map out your content strategy. · 2024-06-19