2 builders who never spoke to each other

Name the twenty terms and put a date on it

A vague intention to do content marketing produces nothing. Pick twenty keywords, set a deadline, and commit to a first page position for at least half of them, which is what turned one team's first real organic traffic on. Underneath it is arithmetic: once you know roughly how many visitors produce a purchase, the fastest lever on revenue is the visitor count.

The method

1. 01

   Pick your top twenty keywords, set a deadline, and commit to reaching the first page of search for at least half of them. A specific target is what makes content marketing happen.

2. 02

   Treat sales as a probability game rather than lucky events: once you know roughly how many visitors it takes to produce one purchase, the fastest lever on revenue is simply raising the visitor count.

What it returned

• $1

  Zue attributes the largest share of his jump from $1 to about $100 monthly revenue in two months to traffic growth alone, with no conversion changes.

• A mentor had Bugfender do keyword research and pick twenty terms, with the goal of a first page position for at least ten of them within six months. They reached the first page for many and first position for some, which produced their first meaningful organic traffic.

Sources

• The Long Road to Passive Income Part 1: Getting to $100 in Monthly RevenueCory Zue · coryzue.com · The Compounding Effects of Reproducible Organic Reach · 2017-11-07
• Bugfender: Scaling an Internal Remote Logger to €9,000/MonthJordi Giménez · failory.com · Which were your marketing strategies to grow your business? · undated