a single source, nothing corroborates it
Aim the pitch at how the listener feels
Reciting the feature set to a room that has to choose between options leaves them nothing to feel. Building the pitch around what this specific listener cares about, and what it would mean for them, is what actually moves a decision.
The method
- 01
Pitch with emotion aimed at the listener rather than reciting the feature set.
What it returned
A marketing specialist brought in for the competition coached the founder specifically on appealing to the judges' feelings.
Sources
- Shut Down +600 Users Startup due to Hurricane MariaSergio Mattei Diaz · failory.com · Which were your biggest mistakes and challenges you had to overcome? · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected