3 builders who never spoke to each other

Pitch your own story and keep pitching

Three founders say coverage came from persistence rather than payment. One pitched trade shows, street corners, podcast hosts and newspaper desks until somebody listened, and calls growing the company harder than inventing or manufacturing the product. Another never paid for public relations and still got the first wave of interest from earned articles. Your own backstory is the asset, and one piece on a real publication buys search authority, awareness and product visibility together.

The method

1. 01

   Pitch the product everywhere and keep doing it: trade shows, street corners, podcast hosts, newspaper desks. Eventually one of them listens.

2. 02

   You do not have to pay for press. Coverage earned on the merits of the story can be the first wave of interest a product gets.

3. 03

   Pitch your own backstory to writers, since one article on a real publication buys search authority, awareness and product visibility at once.

What it returned

• The founder names simple persistence across all of those as the key to growth, and says growing the company was harder than inventing or manufacturing the product.

• Several articles produced the first wave of interest in Viewst. The company does not pay for public relations as a rule.

• Suggests a service to surface press opportunities rather than cold pitching.

Sources

• Making $100k/Mo Designing and Building an Active ChairTurner Osler · failory.com · Which were your marketing strategies to grow your business? · undated
• Building a No-Code Ad Production & Design Tool to $50kVictoria Duben · failory.com · Which were your marketing strategies to grow your business? · undated
• 9 marketing strategies I've learned as an indie makerLuca Restagno · solopreneurtofreedom.com · 7. Press coverage · 2024-05-05