a single source, nothing corroborates it
Put the mark where the eye lands first
A left-to-right reader fixes on one spot before anything else, and a logo placed outside it gets skipped entirely. Position is doing work here that no amount of design quality can recover.
The method
- 01
Place the logo where a left-to-right reader lands first, or it will be skipped entirely.
Sources
- This rebrand cost Tropicana $55MHarry Dry · Marketing Examples · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in landing page
- Put a page up before you build anything7 unconnected · contested
- Build a page per audience, not one for all5 unconnected
- Start from a bought template, not a blank file4 unconnected · contested
- Do not split test below readable traffic4 unconnected · contested
- Instrument the funnel before you guess at it4 unconnected
- Show the product running, not a picture of it4 unconnected