a single source, nothing corroborates it
Sit the proof beside the buy button
Doubt shows up last, at the moment of paying, which is where the reassurance has to be. Testimonials and customer results placed on the cart or checkout page itself confirm a decision already half made, and proximity to the button raises the chance it gets pressed.
The method
- 01
Position the social proof as near to the buy button as you can, because proximity raises the chance the button gets clicked.
- 02
Place testimonials, data and customer results on the cart or checkout page itself, where doubt shows up last, to confirm the decision and cut abandonment.
What it returned
Bourgoin's own cart page for the Clarity Call Cheatsheets carries customer testimonials for exactly this reason.
Sources
- Confirmation Bias - Why We Buy 🧠Katelyn Bourgoin · customercamp.co · Validate their buying decisions · undated
- 4 Tips to Convert Visitors Into SalesJustin Welsh · justinwelsh.me · Tip #2: Above the Fold Humanized Social Proof · 2022-04-09
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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