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independenceone source
applies to

b2b and consumer, no audience needed

outcome not stated

confidence

medium

evidence

2 claims · 2 articles · 2 receipts

window

2014-06-092015-06-03 · nothing since 2015

a single source, nothing corroborates it

Order the material by the reader's steps

Structure the thing around the sequence a reader has to move through rather than the topics you wanted to cover, and pitch it against the specific fear a beginner arrives with. One new idea per step, hung on a single running example, is what makes a hard subject feel survivable.


The method

  1. 01

    Organise the book around the sequence of steps the reader has to take, not around the topics you want to cover.

  2. 02

    Position a technical book against the beginner's specific fear rather than against the technology, and structure it as one real app with a single new concept per chapter


What it returned

  • He threw out four or five pages of topic notes and restructured around incremental steps toward better onboarding

  • Pitched as taming the framework's learning curve for beginners


Sources


the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.


More in copy

all copy plays

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.