a single source, nothing corroborates it

Run one idea through five question angles

Nobody can keep track of an account that jumps topic every day, so the problem is not finding ideas but restating one. Asking what you can teach, what you noticed while doing the work, where you break from received advice, which tools or lessons list out, and why the result happened at all yields five posts from a single afternoon.

The method

1. 01

   Post one idea repeatedly through different framings rather than a stream of unrelated ideas, because a reader cannot follow someone who changes subject every day.

2. 02

   Start the set with the teaching version: take the question people keep asking you and answer it as a numbered walkthrough.

3. 03

   Next, publish something you noticed while doing the work, as a standalone observation with no instructions attached.

4. 04

   Then take the popular advice in your field and post the version you actually believe, stating it flatly without announcing that it is an unpopular opinion.

5. 05

   Turn the same idea into a list post by pulling out the tools or the lessons behind the result.

What it returned

• 14

  His flagship thread laid out 14 steps and opened with his one-person business passing $1.3M of revenue in 810 days, no paid ads, running at roughly 98% margin.

• Welsh got five tweets out of a single idea, drafted them across two days, and released them over about seven months.

• Having watched solopreneurs build courses before they had ever served a client, he posted the argument that a service business is the route to a product business.

• Against the standard advice to go all in with no fallback, he posted that you should run your career like a venture portfolio of several income streams.

Sources

• 5 Questions for Endless ContentJustin Welsh · justinwelsh.me · Learn to say 1 thing 1,000 different ways. · 2022-06-11