4 builders who never spoke to each other
Reshape the story into each community's native format
Do not push one link to every venue. The same story becomes a thread on one network, a brief summary that asks for the click on another, and the entire text pasted into the thread with the link last where the community punishes outbound posts. Clips need the same treatment, cut and sized to each platform's conventions rather than reposted as they are.
The method
- 01
Do not post the same link everywhere: reshape one story into the native format of each community you send it to.
- 02
On Twitter, take the story apart and republish it as a thread rather than as a link.
- 03
On LinkedIn, publish a brief summary and make readers click through for the rest.
- 04
On Reddit, paste the whole post into the thread and leave the link to your own site at the very bottom.
- 05
Publish the entire blog post inside the Reddit thread and include a link back to the original as the last thing readers see.
What it returned
- 22,708
One growth story went out as a Twitter thread, a full-text Reddit post, an Indie Hackers milestone plus a lessons summary, and a short LinkedIn teaser, together driving 22,708 pageviews in a single day.
- 203,000
The thread reached 203,000 impressions in total, with 86,000 impressions and 13,000 engagements on the opening tweet, and follower count went from 1,203 to 1,899.
- 9,600
The short LinkedIn version drew 9,600 views and 121 reactions.
- 509
The full-text version reached the top three of r/entrepreneur with 509 upvotes at 95% positive.
Sources
- The marketing genius of Andrew SchulzHarry Dry · Marketing Examples · Part 2 · undated
- How to fix podcasting’s critical flawNathan Barry · nathanbarry.com · Creating videos · 2018-10-22
- Amanda Natividad — Mastering Content Creation and Audience Engagement – The Bootstrapped FounderAmanda Natividad · thebootstrappedfounder.com · 2023-12-06
- The Secret Formula for Getting Traction from Your WritingCory Zue · coryzue.com · 1. Find the right niche audience for your content · 2017-09-15
- 15 minutes of famePreetam Nath · preetamnath.com · My post went viral. Why? · 2020-07-07
- How to Plan Your Year In 4 Easy StepsPreetam Nath · preetamnath.com · Actions · 2020-12-20
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in social
- Concentrate on one platform until it works11 unconnected · contested
- Gather the audience before there is a product6 unconnected · contested
- Fire the launch into the audience you already have6 unconnected · contested
- Post the numbers, not the commentary5 unconnected · contested
- Republish the winners with a new hook5 unconnected
- Cut one long piece into weeks of social posts5 unconnected