4 builders who never spoke to each other

Show the making of it, not the finished thing

Publish the process rather than the outcome: livestream the work, run a show about the company's journey, share drafts, report what you actually did that day, or publish the recipe so other people can copy the build. The product then appears inside a story rather than as an advert, which is what lets a company read as a living thing worth following.

The method

1. 01

   Post the making of the product as it happens so the company reads as a living thing people can follow along with.

2. 02

   Publish the process, not only the result: livestream the work, run a podcast about the company's journey, and share drafts, so the audience both keeps you practising and feeds back suggestions.

3. 03

   Stop deciding what to post and instead report whatever you did that day that was worth saying out loud.

4. 04

   Publish the recipe behind your own build so other people can copy it, and the copies carry your name outward.

5. 05

   Build a small demo product on top of your platform in public, streaming the whole build, so the process doubles as marketing and as documentation.

What it returned

• 10

  Justin livestreams programming attempts to Periscope, Twitch and YouTube with 10-20 people offering suggestions in chat; Adam Wathan keeps a public work journal.

• Author cites GatsbyJS, Fast, Notion and Rise at Seven.

• Pieter Levels released the prompt behind his own text adventure so anyone could reproduce it.

• Zue planned at least one weekly livestream on YouTube building an AI translation SaaS with Pegasus, explicitly for awareness and support rather than to run the product as a business.

Sources

• Passion needs rigorJustin Jackson · justinjackson.ca · Work in public · undated
• 3 Game-Changing Self-Promotion Strategies from Under-the-Radar CreatorsJustin Welsh · justinwelsh.me · Tell Your Founder Story · 2023-04-01
• My Twitter Inspiration HandbookHarry Dry · Marketing Examples · 5/ Build in public · undated
• No-Code: Custom GPTs, Getting Early Users, Million-Dollar Businesses - Trends.vcPieter Levels · trends.vc · 🔮 Predictions · 2023-12-27
• The retro is dead, long live the retro!Cory Zue · coryzue.com · This Month · 2024-03-01
• You don’t need 10,000 followers to winTibo Louis-Lucas · tmaker.io · 7. Your work is your content · 2026-07-09