2 builders who never spoke to each other · contested

Decide whether social is a channel you need

Relentless posting on a single platform can compound into reach no solo advertising budget could buy, on the order of a billion views in a year. It is also possible to run a profitable content business while being openly bad at social, never pushing the list and buying no ads, which makes this a choice rather than a requirement.

Where this splits

One reports a billion views a year from relentless posting, the other reached a paying content business while explicitly neglecting social.

1 claims against 1

Pieter Levels

Relentless posting compounds into reach no budget buys

01Posting relentlessly on one social platform compounds into reach that no ad budget of a solo founder could buy.

the objection · 1 claimLidiya K

A profitable business can ignore social media entirely

You can build a profitable content site while being bad at social media, not pushing the newsletter and buying no advertising at all.

What it returned

$2,000
Lidiya explicitly does none of those three and reached $2,000 a month on search optimised content.
One billion views on X over twelve months.

Sources

@levelsio's blogPieter Levels · levels.io · I got 1 billion views on X in the last 12 months · 2024-12-09
How to Make $2,000/Month with a Personal Development BlogLidiya K · failory.com · Which are your marketing strategies to grow your traffic? · undated · dissenting

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

More in social

all social plays