2 builders who never spoke to each other

Price by country using purchasing power parity

A single fixed price is a barrier in lower income markets, and one operator found country discounts used on the majority of his orders. Implement it with a service that generates per country codes against your payment processor plus a banner that appears for eligible visitors. For a paid community the argument is not only revenue: without parity pricing and deliberate invitations, the membership filters itself into one narrow perspective.

The method

1. 01

   Price by country using purchasing power parity, so a single fixed price stops being a barrier in lower income markets.

2. 02

   Implement parity pricing with a service that generates per-country discount codes against your payment processor, plus a snippet that shows an eligible visitor a banner on the landing page.

3. 03

   Add purchasing power parity pricing and deliberately invite people who widen the range of perspectives, or a paid community will filter itself into an echo chamber.

What it returned

• 107

  Country discounts were used on 107 of 167 total orders.

Sources

• Monetizing Micro-Communities – The Bootstrapped FounderArvid Kahl · thebootstrappedfounder.com · 2023-10-13
• How Purchasing Power Parity increased my salesLuca Restagno · solopreneurtofreedom.com · How Purchasing Power Parity increased my sales · 2024-04-07