a single source, nothing corroborates it

Trade a free guide for the address

While there is nothing to sell, the page still has a job: swap something genuinely useful on the same problem for an email address and a promise to write when it ships. The resource does double duty as proof you know the subject, and the capture point can be repeated at the end of every post and guest article so the list grows on days you do no work.

The method

1. 01

   When the product is not ready, make the primary conversion a free guide on the same problem and promise to tell them when it ships.

2. 02

   End a detailed landing page with an email opt-in that hands over a genuinely useful free tutorial, and let discovery platforms feed it

3. 03

   Put a capture form at the end of every post, a call to action in every guest post pointing at a landing page, and a form on every sales page, so traffic converts while you are not working.

What it returned

• 10

  While ConvertKit was still in development the offer was a short guide listing 10 ways to raise your conversion rate

• 73

  Sean McCabe's hand-lettering PDF opt-in, found via Dribbble, took 73 signups on a single Saturday before the course existed

• 24

  24 distinct email capture forms in place; nearly 3,000 subscribers were added in a month in which he executed almost none of his plan

Sources

• How to double your launch revenueNathan Barry · nathanbarry.com · Crafting an offer · 2014-03-26
• Step-By-Step Landing Page CopywritingNathan Barry · nathanbarry.com · Time for a rewrite · 2013-02-19
• An update on The Audience Building ChallengeNathan Barry · nathanbarry.com · Setup systems · 2013-12-12