4 builders who never spoke to each other
Re-promote what you already published
Pushing an older piece back out can beat making something new, so keep track of what is in the back catalogue and move on it when a subject suddenly matters again. A year-end post listing everything you published and what each piece actually did is both the inventory and a piece in its own right.
The method
- 01
Promoting content you already made can beat producing something new.
- 02
Keep track of what is sitting in your back catalogue so you can move quickly when a subject's relevance suddenly spikes.
- 03
Close the year with one post that lists everything you published and what each piece actually did.
- 04
The moment someone in your archive becomes famous, resurface the material you already own instead of commissioning something new.
- 05
Curate the best material from hundreds of episodes into a book, which reaches the people who will never press play.
What it returned
- 400
An older video course on business lessons drove about 400 subscribers in a month when it got fresh promotion
- 27
27 technical articles between August and November 2020, about 48K page views in total, each listed with its own view count.
Vogue had interviewed Greta Gerwig three years before the Barbie release made her one of the most talked-about people around, and republishing it drew 5M views.
Most of Tools of Titans is drawn from answers Tim Ferriss's guests gave on the podcast
Sources
- My 2020 Blogging JourneyBhanu Teja · bhanuteja.dev · Aug 11, 2020 - Add Typescript to your Next.js project (1/27) · 2020-12-31
- How Vogue tapped 5M views from a 3 year old interviewHarry Dry · Marketing Examples · How Vogue tapped 5M views from a 3 year old interview · undated
- How to fix podcasting’s critical flawNathan Barry · nathanbarry.com · Tools of Titans · 2018-10-22
- An update on The Audience Building ChallengeNathan Barry · nathanbarry.com · Not so great for subscribers · 2013-12-12
- Your website analytics are breaking the law - Fathom AnalyticsJack Ellis · usefathom.com · Your website analytics are breaking the law · 2022-01-17
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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