2 builders who never spoke to each other

Serve the buyer who is expensing three dollars

Provide proper receipts as a matter of course, because buyers claiming back even tiny amounts will ask and the request costs you support time either way. Separate lifetime deal customers from paying subscribers in support, since they are price sensitive by definition and tend to expect more than the people still paying you.

The method

1. 01

   Provide proper PDF receipts, because buyers expensing even a few dollars will ask for one.

2. 02

   Segment lifetime buyers away from your subscribers in support, because they are price sensitive by definition and expect more than paying customers do.

3. 03

   Expect to produce proper itemised receipts by hand for the buyers who need them for tax, because minimal receipts will not satisfy everyone

What it returned

• $3

  Both authors received many receipt requests, including for $3 purchases

• 50

  HR Partner went from 50 customers to 1,500 additional lifetime customers after the deal and had to scale up customer service fast

• 15

  He built custom receipts for about 15 customers after launch

Sources

• My Experience Selling With GumroadNathan Barry · nathanbarry.com · The Issues · 2012-10-31
• How Nathan Barry and Sacha Greif Sold $39k Worth of eBooksNathan Barry · nathanbarry.com · Pricing Strategy · 2012-10-03
• Lifetime Deals and SaaS Businesses – The Bootstrapped FounderDevan Sabaratnam · thebootstrappedfounder.com · Customers, Expectations, Limitations · 2021-04-01