4 builders who never spoke to each other
Publish inside the platform that already has the audience
Put the work where the readers are rather than asking them to come to you: the developer publications, the founder communities, the streaming service, submitting on a regular cadence rather than once. Reshape each piece for its destination since no single format travels everywhere, contribute properly instead of dropping links, and expect signups to arrive in the same order as the effort you gave each place.
The method
- 01
Publish your articles on the big developer platforms as well as your own site; the borrowed audiences can rival your own traffic.
- 02
Publish on somebody else's platform to borrow their mailing list, which reaches far more people than your own blog and following can.
- 03
Submit to established publications on a regular cadence as the fastest way to build your own following on a content platform.
- 04
Host the idea inside a platform that already has distribution rather than asking people to come to your own site for it.
- 05
Reshape the same piece for each destination rather than pushing one asset everywhere, because no single format travels across all platforms.
What it returned
- 2019
2019: 53 articles produced 124k visitors and 309k page views on his blog, while Medium, freeCodeCamp and Dev.to together gave roughly 400k page views.
- 330,000
Barilla's pasta playlists earned 330,000 Spotify followers, 140 media placements and 2M TikTok views
Indie Hackers mails its best content to a large email list every few days, which gave Zue reach well beyond his own blog and Medium following
Author compared a year of sharing across platforms and found the correlation held.
Sources
- 2019 In Review and 2020 GoalsFlorin Pop · florin-pop.com · The Numbers - 2019 · 2020-01-01
- I created a video every dayFlorin Pop · florin-pop.com · Future Plans · 2020-02-06
- Will YouTube kill the podcast industry?Justin Jackson · justinjackson.ca · Will YouTube kill the podcast industry? · undated
- How I promote my contentHarry Dry · Marketing Examples · Here's the process · undated
- Barilla's pasta playlistHarry Dry · Marketing Examples · Barilla's pasta playlist · undated
- Best practices for promoting your affiliate links - Fathom AnalyticsPaul Jarvis · usefathom.com · Best practice #6: Product review or tutorial in a video · 2022-08-09
- The Secret Formula for Getting Traction from Your WritingCory Zue · coryzue.com · 2. Leverage an existing audience · 2017-09-15
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in social
- Concentrate on one platform until it works11 unconnected · contested
- Gather the audience before there is a product6 unconnected · contested
- Fire the launch into the audience you already have6 unconnected · contested
- Post the numbers, not the commentary5 unconnected · contested
- Republish the winners with a new hook5 unconnected
- Cut one long piece into weeks of social posts5 unconnected