skip to content

← back to the plays

independence4 unconnected
applies to

b2b, needs an existing audience

confidence

high

evidence

4 claims · 4 articles · 4 receipts

window

2020-05-04 → 2024-06-11

4 builders who never spoke to each other

Publish a gallery of what customers built

Showing the output settles the question that copy cannot: does this thing work outside a demo. A hand picked showcase of live customer work, a public dashboard running on real numbers, or a demo anyone can open without signing up all put the evidence where a prospect can inspect it. Spanning the impressive and the obscure makes the range look real rather than curated.

The method

  1. 01

    Publish a gallery of real products customers have built with your tool, spanning the impressive and the obscure, as proof that it works in production.

  2. 02

    Hand pick the best customer examples onto a showcase page, so a prospect can see what the product actually produces.

  3. 03

    Let people use a live demo of the product with no signup, and let customers make their own accounts public.

  4. 04

    Point doubters at a live public dashboard of your own numbers instead of asking them to take your word for it.

What it returned

  • Zue's Pegasus project gallery spans everything from a top-selling photo editing app in the app store to backend software for cannabis manufacturers.

  • Added a showcase page of selected active blogs running on MDX.one.

  • At Baremetrics the public demo, plus the Open Startups who exposed their own dashboards, ranked among the largest sources of both traffic and conversions.

  • Fathom's public demo shows real data from Paul Jarvis's own site, where search from Google is the leading referrer at roughly three times the next source, with no Google Analytics installed.

Sources

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.

More in landing page

all landing page plays

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.